Marketing Plan

 

The best thing you can do is to implement the ideas given to you by Monte Davis and the Team of Real Estate Professionals at The Davis Company.

 

Three P’s that Influence the Sale of Your Property

 

Property:  Here, we are referring to the condition of your propertyStrategic improvements and general property repairs.

 

Price:  We utilize the three different types of appraisals to find the most appropriate offering price.

It's not uncommon to see investment properties priced solely using the market approach.  This method is usually used by a real estate agent who may have limited knowledge or experience selling investment property.

 

Through years of real estate investment experience, Monte knows that your property’s value is determined by its Income Potential, Marketing Approach, and Physical Condition. 

 

Promotion:  Marketing a property for top dollar requires understanding the entire pricing picture; providing a highly compelling picture of the property via the marketing package; presenting the property in its absolutely best light with the available financial resources; and finding and attracting the highest qualified buyers.

 

As an experienced and highly-qualified Realtor®, Monte truly specializes in buying and selling investment real estate.  Here is what you need to market a property for maximum return in both time and money.

 

 Tenant Relationship Management


Some agents fail to do what is necessary to have favorable tenant relations.  We understand that this is your income stream and these relationships are to be handled with kid gloves.  Tenants inappropriately handled will become a virtual “Sales Prevention” department.  While tenants properly handled are willing to comply with showing requests and inspections.  Do not underestimate the importance of your agent’s ability to proactively manage the tenant relationship.

 

 Pre-MLS Marketing

·      Pre-MLS e-mail to Austin Board of realtors that have previously sold investment properties.

·      Pre-MLS email to the Davis Company extensive investor mailing list.

 

THE IMPORTANCE OF DOMINANT INTERNET ADVERTISING

 

Internet usage for investment property search

 

·      98% of Internet buyers found the Internet to be the most useful source of information

 

·      74% of buyers drove by or viewed a home they found online

 

·      61% of buyers walked through a home first viewed online

 

·      An investor is nearly 5 times more likely to find the properties they purchase on the Internet than in a newspaper (Davis Co no longer uses Newspaper advertisement due to poor response ratios.   We spend our advertising dollars on the internet.)

 

·      An investor is 24 times more likely to find the property they purchase on the Internet than in a home book or magazine.

 

·      96% of Internet buyers search for “properties” for sale online vs. 3% for “agents”

       

 

 Internet Marketing is the #1 way buyers find properties.  The Davis Company prides itself on internet marketing.  Your property will be listed on Thousands of sites through our Internet Data Exchange service where we share our listings with other realtors. 

 

www.InvestInAustin.com   The Davis Company Investment Portal

www.DavisCompany.com  The Davis Company Residential Portal

www.AustinHomeSearch.com

 

 

In addition we are also on:

 

 

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Your Team

In today’s Real Estate market it takes a Team of talented Real Estate Professionals to sell your property.  At the Davis Company, we all play a part in marketing and selling your home.

 

Monte Davis, Investment Agent and Short Sale Specialist.  Realtor and Principal in the firm.  Monte Davis is a licensed Realtor® in Austin, Texas, with more than 20 years experience in buying and selling investment real estate.  Monte’s job is locate profitable investment opportunities for the firm’s investor clients. 

 

He is also a certified Short Sale Specialist, helping homeowners avoid foreclosure.  For more information about Monte’s services in this area go to www.AustinForeclosureRelief.com. 

 

His # 1 priority is to help real estate investors get maximum results.

 

Dena Davis, Marketing  Agent.  Realtor and Principal in the firm. Responsible for evaluating and pricing properties, meeting with sellers and marketing properties, communicating with sellers on a weekly basis, negotiating contracts, representing the property on property tour. 

 

Becky Bivins – Assistant.  Becky is a licensed real estate professional and is responsible for qualifying and promoting your property to buyers that call with inquiries. Becky is in charge of managing all transactions from contract to close. 

 

Allison Cartwright—Professional Photographer.  Allison is one of the top Architectural Photographers in this city.  Allison’s photography is your buyers first impression of your home.  You will love her photography….. and so will your buyers.

 

Stacey Johnson—Escrow Officer at Gracy Title.  Gracy Title is our preferred Title Company. Stacey and her team will go the extra mile for our clients.  They stay in communication with our staff.  They are professional.  And they get the job done. 

 

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